Archetypes abound in contemporary films, photography and literature as they have in creative works of the past, being unconscious projections of the collective unconscious that serve to embody central societal and developmental struggles in a media that entertain as well as instruct. Films are a contemporary form of mythmaking, reflecting our response to ourselves and the mysteries and wonders of our existence.


The other side of the archetypes in the media is in that the person can create a new image and the opposite character.
Some critics minimize the role of archetypes in contemporary photography, transforming them into something unclear.
I think…primitive fantasy.
The concept of the year 2017 in this photo was «the one who saves the day and young and naive!»



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